Last December, the team at Meta Illusions were engaged by to present Adidas: TaylorMade’s latest golf iron, RocketBladez.
We worked very closely with the marketing team as well as the event producer to come up with the best way to present the launch.
The marketing team for TaylorMade had very clear objectives for this launch, they wanted the attention of the golfers and media personnel to be captured with flashy magic, and the appearance of the golf club was to be at the end where it would end with a bang. The nature of this launch was slightly different from the other customization projects that we were involved with because it was not necessary for us to incorporate the key features of their product in the magic.The rationale was for us not incorporating the key features was that we felt it would be better for their guest to experience it for themselves as there is a hands on demonstration thereafter.
After presenting several proposals and creating different prototypes for the launch, the client decided that the illusion in which we make the model appear with the iron was the best.
Subsequently, we worked on a magic manipulation opening segment so that the appearance illusion could be brought into the performance in a cogent manner. The end result was an energetic manipulation magic act with music ending with a magic appearance of a model showcasing their new RocketBladez iron.
Needless to say, the client and the audiences were very happy and amazed with the end result! There were media and reporters who covered the story and news of the latest RocketBladez by TaylorMade. There were several celebrities and top Singapore golfers in the event too!
Customization of an act like such does require a lot of time and expertise on magic, but the end result is certainly worth the effort and time. If you have a product that you would like to launch or showcase in a unique fashion, feel free to drop us a call or an email. We would be more than happy to discuss the possibilities of enhancing your product so that it captures the attention of your audiences in a unique and magical way!